How to Apply Foundation For the Most Even, Blended Finish
In the age of social media, we are constantly being flooded with new beauty products and different ways of applying makeup. It can become overwhelming, even when looking for a simple guide on how to apply a staple product like foundation. We’ve reached out to two professional makeup artists—Natalie Gee and Mimi Tran—to help us create a step-by-step guide on how to apply foundation like an expert. Keep reading for their advice on how to prep your skin, pick the right foundation, and what tools to use.
Meet the Experts
- Mimi Tran is a professional makeup artist and an Elite Makeup Artist for Chanel. She specializes in bridal and special occasions makeup.
- Natalie Gee is a professional makeup artist and the co-founder of Gee Beauty Studio and brand.
Prepare Your Skin
Preparing your skin before applying foundation is the key to achieving your desired result. "Taking care of your skin is very important in achieving a flawless finish," Tran says, emphasizing the importance of having a consistent skincare routine, even when you're going makeup-free. "It doesn't matter how [many] blurring primers or powders you use. If your skin has an uneven texture from not exfoliating or moisturizing enough, no product will sit on your face well."
She recommends moisturizing your face prior to applying foundation. I use Solawave Radiant Renewal 4-in-1 Skincare Wand (red light can help reduce the appearance of wrinkles, fine lines, dark circles, blemishes, and dark spots) before applying Augustinus Bader The Cream for deep moisture.
Choose the Right Foundation for You
A critical step when applying foundation is identifying which formula works for you. Some prefer sheer, buildable coverage, while others gravitate towards powder or full-coverage matte formulas. Determining your skin type, as well as the level of coverage you want to achieve will help you choose a formula that best suits your needs. If you have dry skin, you may prefer a hydrating liquid formulation. But, if you have oily skin, you may be seeking a formula with a mattifying effect. We recommend experimenting with different formulas and picking out samples at your local department store or beauty retailer so that you can try and see how each wears on your skin before you buy.
"Since I like my foundation to have natural coverage with a glowy finish, I use Chanel Les Beiges Healthy Glow Foundation Hydration and Longwear in the shade B20," says Tran. "The formula goes on light and can be built up if you want additional coverage."
Expert Tip
Tran recommends keeping more than one shade on hand. "Be open to investing in two different shades of your foundation, like one lighter shade in the winter and one darker shade in the summer," she says. "You can always use the darker shade as a light contour and the lighter shade as a natural highlighter on certain parts of the face. Also, mixing the two shades will help you transition from season to season."
Apply and Blend Using the Proper Tools
Once you've settled on a foundation, this is when you may decide which tools to use in order to help you apply the product. "Knowing the texture (liquid, cream, powder) of your foundation and the finish and coverage (sheer or full) will help you select the best tool that suits your application needs," Tran says. Gee agrees, "You always want to think about the type of brush you use when applying different formulas of foundation."
- Liquid foundations. Tran likes to apply liquid foundation "using an angled flathead brush that is dense but not too compact" for gentle stippling and buffing. Gee also recommends using a foundation brush to apply liquid formulas. Her go-to is Gee Beauty Base Brush. Pro tip: If your foundation is thick and difficult to blend, Tran recommends using a Beautyblender sponge as it may absorb some of the product while you dab it onto the skin. "A damp Beautyblender Original Makeup Sponge may help thin it out to look more even," she says.
- Cream foundations. For thicker, cream formulas, Gee likes to use an angled brush like Gee Beauty Multi Skin Brush.
- Powder foundations. "For powders, you can use a brush for more sheer application and a sponge for more coverage," Tran says.
"I use Artis Elite Collection Oval 7 Brush to apply my foundation, which helps seamlessly blend the foundation onto my skin, says Tran. "I lightly buff the foundation until it's fully blended." She recommends using circular motions to ensure an even and natural finish.
Expert Tip
''Avoid applying foundation directly from the bottle onto the skin," Gee advises. "Instead, I suggest applying it to the back of your hand and then picking up the product with a foundation brush." If applying the makeup to the back of your hand isn't your first choice, you can add a few drops of foundation to a stainless steel makeup palette and pick the product up with your brush.
The Result
Once you've blended your foundation, you may apply the rest of your makeup. "I usually follow with some concealer under my eyes and Chanel Les Beiges Water-Fresh Blush in Deep Apricot on my cheeks for a pop of color. This helps me achieve my desired fresh and natural look," says Tran.
The Final Takeaway
Applying foundation should be a fun experience when doing your makeup. Most of the work is narrowing down which formula works for your skin and what finish you want to achieve. Gently blend your foundation of choice while using your preferred tools, whether you decide to opt for a brush or a sponge.