Frequently Ask Questions
Below you will find sections on: ORDERS AND SHIPPING, RETURNS, CLEANING AND MAINTENANCE, BRUSHES, and PHANTOM SILKS.
Orders and Shipping
How long does it take to process and ship Artis orders?
Artis orders are processed within 5-7 business days.
We recommend checking your shipping provider (USPS / UPS) for current shipping timelines and potential weather delays.
All Artis orders are sent via USPS or UPS. We use the best shipping provider based on your order size and location.
Artis offers free shipping on all orders $90+ within the United States.
Free international shipping is available to the rest of the countries and territories we ship to, on orders over $150+ (VAT not included), with the inclusion of Puerto Rico, Hawaii, and Alaska.
Australia, New Zealand and Hong Kong are eligible for free shipping on orders $300+ (VAT not included).
Free shipping is automatically applied.
Currently our brush collections offered through our website are shipped from our North American warehouse facilities and are available to ship internationally except to the following countries:
Afghanistan, Aland Islands, Albania, Algeria, Andorra, Angola, Anguilla, Antigua And Barbuda, Argentina, Armenia, Aruba, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bhutan, Bolivia, Bonaire, Sint Eustatius and Saba, Bosnia And Herzegovina, Botswana, Bouvet Island, British Indian Ocean Territory, Bulgaria, Burkina Faso, Burundi, Cambodia, Cape Verde, Cayman Islands, Central African Republic, Chad, Chile, Christmas Island, Cocos (Keeling) Islands, Colombia, Comoros, Congo, Congo, The Democratic Republic Of The Cook Islands, Costa Rica, Croatia, Cuba, Curaçao, Côte d'Ivoire, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Ethiopia, Falkland Islands (Malvinas), Faroe Islands, Fiji, Finland, French Guiana, French Polynesia, French Southern Territories, Gabon, Gambia, Georgia, Ghana, Gibraltar, Greenland, Grenada, Guadeloupe, Guatemala, Guernsey, Guinea, Guinea Bissau, Guyana,Greece, Haiti, Heard Island And Mcdonald Islands, Holy See (Vatican City State), Honduras, Iceland, Iran, Islamic Republic Of, Iraq, Isle Of Man, Jamaica, Jersey, Jordan, Kenya, Kiribati, Korea, Democratic People's Republic Of Kosovo, Kyrgyzstan, Lao People's Democratic Republic, Latvia, Lebanon, Lesotho, Liberia, Libyan Arab Jamahiriya, Macedonia, Republic Of, Madagascar, Malawi, Maldives, Mali, Martinique, Mauritania, Mauritius, Mayotte, Moldova, Republic of Monaco, Mongolia, Montenegro, Montserrat, Morocco, Mozambique, Myanmar, Namibia, Nauru, Nepal, New Caledonia, Nicaragua, Niger, Nigeria, Niue, Norfolk Island, Pakistan, Palestinian Territory Occupied, Panama, Papua New Guinea, Paraguay, Peru, Pitcairn, Republic of Cameroon, Reunion, Romania, Russia, Rwanda, Saint Barthélemy, Saint Helena, Saint Kitts And Nevis, Saint Lucia, Saint Martin, Saint Pierre And Miquelon, Samoa, San Marino, Sao Tome And Principe, Senegal, Serbia, Sierra Leone, Sint Maarten, Slovenia, Solomon Islands, Somalia, South Georgia And The South Sandwich Islands, South Korea, South Sudan, Sri Lanka, St. Vincent, Sudan, Suriname, Svalbard And Jan Mayen, Swaziland, Syria, Tajikistan, Tanzania, United Republic Of Timor Leste, Togo, Tokelau, Tonga, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Tuvalu, Uganda, Ukraine, United States Minor Outlying Islands, Uruguay, Uzbekistan, Vanuatu, Venezuela, Vietnam, Virgin Islands, British, Wallis And Futuna, Western Sahara, Yemen, Zambia, Zimbabwe
What is your redelivery policy? (Continental United States)
If a customer’s package is unable to be delivered and the order is returned to us, the customer can opt to have the package redelivered. If opting for redelivery, the customer will be responsible for shipping costs and will receive an invoice prior to the package being resent.
You are eligible for a refund for unopened and unused product within 14 days of delivery of your byartis.com order.
Please return your unopened item(s) in the original condition and packaging. Gift with purchase must be included for a full order return. If eligible for a refund, neither the original nor the return cost of shipping and handling will be repaid. Items purchased as "final sale" are not eligible for return without exception. Marked down items are as noted in their product description at byartis.com.
To initiate a return, email firstname.lastname@example.org for more information. Please note that our return address will differ from the original sender.
To initiate a return, email email@example.com for more information. Please note that our return address will differ from the shipping origin.
Once we have received your return, please allow up to 10 business days for us to process your refund.
Return items must be unopened and unused and in their original packaging.
Artis warranties the original purchaser of our brushes for up to 1 year from date of original purchase from an authorized retailer due to any potential manufacturing defect. This Limited Warranty applies only to normal use of the brush, normal wear and tear excepted, in accordance with written use instructions, if any, provided with the brush or brush set (either in writing or through a hyperlink to such instructions). Our Limited Warranty does not apply to any damage resulting from accident, misuse, abuse, failure to follow application instructions, improper or inadequate cleaning and maintenance, tarnishing from abnormal use, makeup or debris buildup within the brush fibre bundle, lost or stolen product, or other external causes. Final sale items do not apply to this policy. Limit (1) brush replacement per transaction.
If you discover a defect and notify Artis during the warranty period, Artis will, at its discretion, replace the brush for a replacement fee of $25. For customers within the United States shipping and duties will be included. For customers outside the United States, you will have to pay any shipping costs and duties. If the brush is exchanged, the replacement product becomes your property and the defective brush becomes the property of Artis. When a refund is given, the returned brush becomes the property of Artis.
For the replacement to be considered, you will need to supply Artis electronically with the following information:
- Retailer’s name and address
- Date of purchase
- Photographs of the defective brush (front and back)
- Name and Finish of the brush
- Accurate shipping address
Independent laboratory testing confirms Artis brushes withstand a force of at least 40 pounds before any structural stressing may occur. Artis brushes work best with gentle gliding motions, rather than forced pressure. Excessive pressure that may result in a damaged brush infringes on recommended usage and does not warrant a replacement. Artis stands behind our product design and application technique. For more information on how to achieve the best results and properly care for your brushes, visit our Instagram page (@byArtis).
Cleaning and Maintenance
The best method is to use our Brush Cleaning Pad and Brush Cleansing Foam, which thoroughly cleans the fibres. It also is formulated so that dry time is only a few minutes, unlike other brands of cleansers. Use the Brush Cleansing Foam along with the Brush Cleaning Pad with microfibre cloth, and your brushes will be clean and fresh-smelling in just minutes.
Dispense a small dollop of the foam onto the Cleaning Pad surface, then dip the tips of the brush into the foam and proceed to move the tips back and forth across the clean surface of the microfibre cloth until all makeup debris is removed from the brush tips, and any foam residue is thoroughly removed from the brush fibre bundle.
For removal of really sticky or stubborn pigments or formulas, repeat the foam application and cleaning procedure several times until all the residue is gone from the fibre bundle. We also recommend deep cleaning periodically.
To clean the handle and grip pad, use a dry or slightly damp soft cloth.
If you are not seeing a deep enough clean with our Artis cleaning products, we recommend a a gentle but thorough clean with a dish soap (like Dawn) and warm water. Do a light massage to the dirtiest areas of the brush, down by the base, to make sure you thoroughly clean out any product left over.
Let the brush dry over night then gently fluff the fibres back into place. That will do the trick!
After the brush is cleaned and dried, it can be stored in a container that keeps the fibre or hair bundles from being crushed or deformed.
There are many different storage options available, from makeup cases to brush tubes, to brush rolls. We designed our Brush Case to comfortably store Artis Brushes, as well as conventional brushes. You can check out all Artis accessories under our Accessories shopping section.
Professional Makeup Artists clean their brushes after every use. If you are the only user of your brushes, you may get away with cleaning them every few days or when it is necessary to switch from one color to another or one product formula to another. You should at least cleanse and sanitize your cosmetic brushes once a week. Consider how often you cleanse your own hair and use that timeline when deciding how frequently to clean your brushes.
After cleansing the brush, press dry it using the microfibre cloth or a towel, and then use your fingers to gently re-shape the fibre bundle to an approximation of the original shape, if needed. This shape will then be maintained during drying and the brush will be in good shape for application.
Should your brush accidentally get deformed from odd storage, you can generally revive the shape by dipping/swirling the fibres into warm water for a minute or so. You can also pass the tips of the brush through the steam from a fabric/clothing steamer. The heat of the water or steam will cause the fibre memory to activate and the fibres will likely return to their original shape.
Let brush dry normally before reuse.
If a man-made fibre brush is made from CosmeFibre®, it can dry more quickly that a Nylon or Taklon synthetic. This is because the CosmeFibre® monofilament resists absorption of water more effectively than the other synthetics. It also helps to use a brush cleanser that assists in the quick drying time, like our Brush Cleansing Foam.
Everyone has a different sense of when something is clean, so the frequency of when you clean your brushes and how well you clean is something personal.
If you use the Brush Cleaning Pad daily, we suggest you consider washing it or replacing it at least weekly. If you are a Professional Makeup Artist you should consider washing or replacing the Mircrofibre Cloth more frequently than the home makeup user, because you are working on many different clients as opposed to just one.
Although the Microfibre Cloth has been treated with an antimicrobial treatment, that does not take the place of keeping it clean from the accumulated makeup debris, so please keep it as clean as you are comfortable with.
You can wash the Microfibre Cloth up to about 10-15 times by hand or in the washing machine with the rest of your laundry, and still maintain the treatment. After that, the anti-microbial treatment is no longer viable, but the Microfibre Cloth will still effectively remove and clean makeup debris from the Artis Brushes.
Avoid putting the laundered Microfibre Cloth in a hot dryer, as the fibres may be slightly degraded by the high heat of some clothes dryer devices. To maintain the fibre structure longer, you can let the Microfibre Cloth air dry.
Currently we offer our Artis Brush Cases and Zippered Clutches. Both hold several brushes as well as the Brush Cleaning Pad and small Brush Cleansing Foam bottle.
We are considering offering our "Artis take" on additional brush cleaning systems, brush cases/bags, travel accessories, portfolios and other tools associated with brushes. Email firstname.lastname@example.org if you have any feedback or suggestions on product innovations or development.
Artís® Brushes are entirely unique. They are designed for self-application, unlike conventional makeup brushes that were designed to put product on something else or someone else. Artís® Brushes are designed to fit more comfortably in your hand and to apply product to the skin more ergonomically. Even the metal-plated handles are strategically weighted to provide more balance and ease of control.
Artís® Brushes use a trademarked fibre called CosmeFibre® that is man-made, instead of conventional makeup brushes which are made with animal hairs such as goat, pony, and weasel. Using man-made fibre helps avoid the sensitivities many people have with animal hair, and also provides an ethical choice and consistent manufacturing quality. CosmeFibre® is more resistant to chemicals, UV, wear, and even has a memory that helps them keep their shape. The tip of every single CosmeFibre® is tapered to the size of around 3 microns which can’t be seen with the naked eye. This not only helps to deliver the most gentle makeup application you have ever felt, but also provides superior delivery of makeup formulas. Each Artís® Brush has 3-10 times more individual fibres than their closest counterpart in conventional makeup brushes. For example, the Oval 10 brush uses more than 250,000 individual fibres in each brush.
Conventional makeup brushes use a basic design principle of putting a wad of fur on the tip of a wood stick and binding the two components together. This configuration has been used for thousands of years and is essentially an extension of the arm when used as a tool. The user can reach out farther with this configuration and can apply product/pigments to some other surface or person without having to use their own hand. Because makeup application for the past few thousands of years has been one person applying product to another, the conventional brush structure worked.
The vast majority of people never applied makeup to themselves until after 1840, when the first affordable mirror manufacturing technique was invented. And then a few years later photography came into existence. Up until this point in history, no one really knew what they looked like, except from other people's descriptions or renderings. Suddenly, people could see their own reflection at home, and see photos of themselves. It became more important to try and enhance your looks, through makeup or self-grooming.
The conventional makeup brushes of the past might have worked for putting pigment on someone else, but they were awkward to try to use for makeup self-application. Having to hold a conventional brush in the hand, then turn it backwards to point at your face, then look at your reversed reflection in the mirror, and then try to paint your face was a very uncomfortable experience. Artís brushes use a more natural and ergonomic configuration for the brush. Artís brushes are more like using your own fingers to apply product to your face. The fibres are positioned like the pad of your finger tip and the handle is configured like the length of your finger. This makes self-application a much more natural and easier experience. Add the use of CosmeFibre, and for the first time, you have a true makeup brush.
Our Artís Elite Collection brushes are produced using a proprietary metal alloy similar to what is used in the manufacture of luxury car engines. The choice of this new material is the result of years of research and testing by the Artís product development team.
The design of the Artís Elite Collection is produced using a proprietary new premium metal alloy that has a luxurious density, increased durability, and feels even smoother to the touch.
Artís® Brushes use a trademarked fibre called CosmeFibre® that is man-made, instead of conventional makeup brushes which are made with animal hairs such as goat, pony, and weasel. Using man-made fibre helps avoid the sensitivities many people have with animal hair, and also provides an ethical choice and consistent manufacturing quality. CosmeFibre® is more resistant to chemicals, UV, wear, and even has a memory that helps them keep their shape.
Our Artís brushes have a protective finish built into a layer of the handle, so under normal conditions it should not be affected by fingerprints, cleaning, pigments or rust. To keep our brush handles clean and sanitized, simply use a small amount of our Brush Cleansing Foam and the supplied microfibre cloth to wipe all surfaces of the handle. Finish by wiping the handle with a slightly damp cloth.
Animal hair has many problems when used to apply cosmetics: the hairs degrade quickly; the structure of the hair causes it to pick up product but not release it as well; some hair works with powders but struggles with liquids and emollient formulas; and hair can cause skin sensitivities for about 10% of the population. So, rather than try to mimic animal hair, we instead created a filament that would avoid the issues of animal hair, and perform well with powders, liquids and emollients. CosmeFibre® is an engineered, monofilament fibre that is constructed and shaped to offer superior performance when applying cosmetic and makeup products. After years of research and development, CosmeFibre® is engineered and manufactured to exacting standards, and the quality is the same no matter when you buy your Artís brush. Unlike animal hair, which is a crop, and changes quality from animal to animal and season to season. CosmeFibre® has been trademarked and is used exclusively by Artís for makeup brushes.
Synthetic or man-made fibres are manufactured, and therefore can be more controlled in terms of the shape, finish, diameter, length and tensile strength than an animal hair. Each animal produces a different hair depending on its diet, environment and weather. This means there is no consistency from one animal to another and from one season or time of year to another. So, fur farmers sometimes mix the hair types all together to get a general level of quality for that hair bundle. Man-made fibres are consistent, so each brush manufactured is made to the very same standards as every other brush of that kind. You wouldn't want to buy a pair of jeans in your size at one store that turned out to be too large, another store was too small, yet another store was blue, and green at another. Even though the brand, make and size of the pants was supposed to be the same. Artís brushes uses a type of fibre that is a man-made monofilament. This is the premium fibre for making cosmetic brushes and is superior to other synthetic fibres like Taklon or Nylon. The Artís® CosmeFibre® resists moisture better, keeps it shape better and resists microbes better than other fibres. And out-performs animal fibres in testing.
The materials we use to make our brushes help the fibre bundles perform for years under normal conditions, and with proper care and maintenance. The CosmeFibre® fibres are more resistant to environmental challenges than are animal hairs, and with appropriate care and usage, should potentially last as long or longer than most animal hair brushes.
Most makeup brush companies only offer synthetic fibres in brushes intended for the application of emollient type formulas.
Up until lately, the most available synthetic fibres for makeup brushes have been nylon and taklon, and both of those are mainly smooth and more rigid fibres. Emollients apply more easily from a brush that has a fibre bundle that is firm and smooth, and nylon was the choice for some brushes [e.g. foundation brushes].
Those same companies avoided using the nylon in their brushes intended for powder application, because the smoother, stiffer nylon just didn't perform well in a brush bundle that was supposed to be soft and gentle.
But Artís® brushes exclusively make use of advanced fibres, here called CosmeFibre, which are available in many different shapes and textures, and allows us to make any style of brush that is currently made out of animal hairs.
They certainly can be. In general, microbes prefer organic materials on which to multiply and grow. The microbes also prefer moisture and warmth. CosmeFibre® inhibits water from entering the fibre, and the surface of the fibre is less hospitable to microbes than animal hair. You still must regularly clean and sanitize all of your makeup tools including your brushes. This will help maintain a hygienic application of makeup.
Yes. Most people with allergies to animals can find using traditional cosmetic brushes potentially irritating. They are surprised to learn that skin redness and/or irritation could be caused by their cosmetic brush. Using man-made fibres helps avoid this important sensitivity issue. The American College of Allergy, Asthma & Immunology, who specializes in allergies, estimates that 10% of the general population are allergic to animal hair. That's over 30,000,000 Americans who could be at risk using animal hair brushes.
Our fibres are statistically null in testing for allergic reactions, unlike traditional animal hair cosmetic brushes. In fact, some experts estimate that about 10% of the population are allergic to animal hair, which is one of the reasons we use CosmeFibre instead.
Bacteria and fungi can adhere to most surfaces, but they have evolved in nature to use organic materials like animal hairs as a perfect surface on which to thrive. Man-made materials tend to be a less friendly environment for such microbes.
Bacteria and fungi can adhere to most surfaces, but they have evolved in nature to use organic materials like animal hairs as a perfect surface on which to thrive. Man-made materials tend to be a less friendly environment for such microbes.
More About Brushes
Our brushes are made with CosmeFibre® which is a man-made fibre that naturally resists microbial growth. It does not inhibit microbes, as some brushes claim to do, with an "antibacterial" chemical coating. Our review of those brushes’ test results does not convince us of the effectiveness of other such antimicrobial coatings, so we at Artís would rather offer a fibre that does not encourage microbes, but still needs to be regularly cleaned and sanitized to maximize the safe performance of the brush. We feel this is the safer and more practical approach. As antimicrobial coatings get better and safer, we will investigate the use.
Our brushes are 100% animal-free. Our brushes are never tested on animals and are cruelty free. We believe in this claim so much, we have a trademark "Animal-Free Beauty."
There's no difference in quality between the Elite and Digit Skincare Collections. It all comes down to personal preference.
Our Artís Elite Collection brushes are produced using a proprietary metal alloy similar to what is used in the manufacture of luxury car engines. The choice of this new material is the result of years of research and testing by the Artís product development team. The shape of the Elite Brush handle is delicate, so we use a metal alloy to keep the handle strong.
The result offers an even more remarkable beauty experience with the same gentle control and efficient, flawless application Artís fans around the world have come to expect from our brand.
The Digit Skincare brushes feature the same CosmeFibre as featured on our Elite Collection brushes, however they have an extra coating on the brushes to help skincare formulas slip off the fibres more easily. If you are looking for just a skincare brush for oils/serums, I would recommend a Digit Skincare brush. If you’re looking for a skincare and makeup brush, we'd recommend an Elite Collection brush.
Our Artís® brushes represent a rethinking and re-engineering of what a cosmetic brush should be. They are a modern interpretation of the traditional shape makeup brush. A tool should be easy to use and get the job done for which it was designed. There is no need for a ferrule these days since there are many adhesives and other ways to integrate the fibre bundle into the handle of a cosmetic brush. We eliminated the need for a ferrule by the design and construction of these brushes. In fact, these brushes will keep the fibres intact far longer than any conventional brush, which often begins to lose hairs from the first moment you use it.
It is impossible to predict exactly how long a brush will last, since there are so many variables that impact the lifespan of a brush. But, Artís brushes are designed to last for many years with appropriate care and usage. This is one of the reasons we chose materials that are more lasting and durable than animal hairs or wood.
Blending generally means the moving around of pigment particles across and area of the skin so that the pigments blend together with other pigments, or so that the pigment application gets so thin that it becomes translucent and the skin shows clearly through the pigment layer. Blending is done by makeup artists when they want to change the dispersion pattern of the pigment to help suggest a three-dimensional shape or soft edge to a pigment application.
Our brushes are both sold as sets and as individuals. Check our 'Shopping' pages for more details. Our sets represent the best pricing and value for many of our customers, and we plan to offer extended collection options for brush connoisseurs and collectors.
Each brush collection we create has a distinctive look. The Elite Mirror Collection was designed to simulate a liquid chrome look. The Elite Smoke Collection is a reflective finish with a smoke grey overlay. This Elite Collection also is available in Rose Gold and Black Finish. Each collection offers brushes that are animal-free, beautifully designed, and offer superior professional performance made possible by the use of technologically advanced materials.
Unless you have cleaned and sanitized your brushes before lending them to a friend, you might be passing on the microbes that live on your skin. Your body might be totally fine with those microbes, but chances are they will be foreign to your friend and could cause a reaction. Likewise, don't use a friend’s makeup brushes yourself, unless you have thoroughly cleansed and sanitized them.
Artís Phantom Cleansing Silks are dissolving textiles that use breakthrough patented nanofibre technology to deliver a complex clean without a complex routine. Through the magic of design and technology, these oval-shaped Silks transform a traditional 3-step process – oil cleansing, foam cleansing, and gentle exfoliation – into one graceful, meditative and effective beauty ritual.
Everyone has a different preference for their skincare ritual, so the frequency of use is something personal. Some may choose to use Phantom Cleansing Silks daily, while others may find that 1-2 times a week is best for their skin.
Each sachet includes three Silks that are designed to cleanse your whole face in one use. However, you may use more at your own discretion.
1. With dry hands, open sachet and remove film. Gently remove both silk and mesh from film (do not separate mesh from silk).
2. Ensure skin is dry and place product on desired area, silk side on skin. Repeat for each silk used.
3. Peel off mesh from silk.
4. Allow cleanser to settle for 1-2 minutes
5. Evenly wet silk by spraying with a water mist (preferred) or patting gently with wet hands.
6. Rub in small circular motions for 1 minute to exfoliate, avoiding the eye area.
7. Rinse well.
Yes, Phantom Cleansing Silks are intended for all skin types. As with any skincare product, please review the ingredient list for any sensitivities or allergies to specific ingredients, or consult your dermatologist.
While the size and shape of the Silks were designed specifically to cleanse the face, they are safe for use on the body as well.
Because Phantom Cleansing Silks include a gentle exfoliator, you should avoid using them in the eye area.
The oil cleanser gently lifts makeup, bacteria and pollutants off the skin. When adding water, the foam cleanser activates to remove the water-based impurities. The rubbing motion activates the exfoliator to remove dry and dead skin cells, and then all the impurities are washed away during the rinse step.
Artís Phantom Silks Skincare Primer with Hyaluronic Acid is a two-piece nanofibre face mask that dissolves when wet, applying hyaluronic acid to the skin. The mask is designed to prime and prep the skin to help the moisturizing and hydrating skincare products you apply afterwards work most effectively and provide more moisture to the skin.
We recommend use twice a week for most people.
Remove contents from sachet and, before applying, generously mist face with water using the Artís Misting Bottle.With dry hands, remove paper liner from mask.With mesh liner facing outwards, pick up mask pieces by the tabs and apply the mask to face using eye and mouth slits to guide.Generously mist face again to deliver mask into skin, then remove mesh overlay.While face is still damp from mask application, massage the skin with your fingers or a face roller. Immediately after, apply & blend your favorite moisturizer with your Artís brush.
While we suggest using the Artís Misting Bottle for the most even disbursement of water across the Artís Phantom Silks treatments, no, you do not need to use the misting bottle. You may use any water safe for application to the skin, such as that from your sink tap.
More About Phantom Silks
While it is safe for all skin types, if you haven’t used a product with these ingredients in it before or don’t know how it impacts your skin, we recommend consulting your dermatologist.
Phantom Silks Skincare Primer uses Hyaluronate with a low molecular weight, so it can penetrate deep into the skin and act as a primer for your favorite hydrating skincare products. Hyaluronate molecules with lower molecular weight are smaller and can reach deeper layers of the skin, thereby sustaining the skin's moisture. The concentration of Sodium Hyaluronate in Phantom Silks Skincare Primer is approximately seven times higher than that found in conventional serums and creams.
Sodium Hyaluronate and PEG-5M
Phantom Cleansing Silks and Phantom Silks Skincare Primer with Hyaluronic Acid have been developed and tested to comply with stringent EU and FDA safety standards for cosmetics.
Nanofibre technology is a modern way of spinning a microscopically non-woven textile, which means the fibres are laid over each other at random. This creates a unique tapestry of extremely fine fibres that can carry actives but dissolve rapidly when wet, delivering the actives exactly where they are needed, when they are needed, enabling improved performance and efficiency.