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this is an image of the Large Travel Case in black and has three elite brushes laid on top, the oval 6, linear 1 and circle 1r

Cleaning Your Artis Brush

this is an image of the elite collection Oval 7 brush in rose gold finish

Artis brushes have 3 to 10 times as many individual fibres as a conventional brush. In the Oval 8, for example, there are over 300,000 individual fibres. This maximizes the application, but it means that Artis brushes should be cleaned differently than a traditional makeup brush.

The makeup product you are using is mostly adhered to the tapered tips of the fibre bundle of an Artis brush, and rarely gets down onto the fibre shaft or base. Having the product only on the tips makes the brush more efficient and effective.

this image is a close up of the fibre bundle of an Oval 7 Elite Collection brush so that you can see the many fibres that make up the whole fibre bundle.

So, the cleaning of an Artis brush really is a cleaning of mostly the tips. Using a conventional brush cleaner, [which are mostly made with water with a little alcohol and detergent], can work with an Artis® brush if you don’t “drown” the entire fibre bundle with the cleaner. Artis fibres don’t absorb water like a conventional animal hair brush, but because there are so many fibres, the water can be held between fibres due to capillary action. With so many fibres in the bundles, they can hold on to a good deal of water between the fibres. And if that happens, it can take a while for the brushes to dry.

this is an image of the Artis Brush Cleaning Pad Essential version, along with an Elite Oval 6 brush and the Brush Cleansing Foam travel size.

There are two main ways to clean your Artis brush.

Clearing: If you are using mostly powder products, like an eye shadow or powder foundation, you can clear the Artis Brush by moving the brush tips across the microfiber cloth a few times. This will eliminate the powder particles from the fibre tips and you can then use the brush to apply other colours. 

Cleansing: If you are using non-powder formulas, [which may adhere to the fibres more readily], you can cleanse the fibres using a makeup brush cleanser. The recommended method of cleansing an Artis brush is to place a small dollop of the sanitizer/cleanser foam onto a microfiber cloth and dip the fibres into the foam, then move the Artis brush fibre tips across the surface of the antimicrobial-treated microfiber cloth. This will clean away the product debris and will sufficiently cleanse and sanitize the Artis brush tips without overly saturating the rest of the fibre bundle.

How to Clean and Care for Your Artis Brushes-Video


DON’T start an application by picking up too much product

You’re probably used to having to pick up a generous amount of product in your conventional brush, because it’s so inefficient. It takes a lot of product to get any result using a conventional brush that doesn’t apply product very well. In fact, most of the product just gets stuck deep into the hair bundle and never actually touches your skin.

DO start by picking up a small amount of product

A little goes a long way with Artis brushes; because, they are very efficient in evenly distributing product on your skin. Unlike conventional brushes, Artis brushes apply product exactly where it needs to go, rather than falling off the brush into the air or onto another area of your face where it’s not desired, or remaining trapped in the brush. So, start with picking up a whisper of the amount of product you normally would, and you’ll be pleasantly surprised at the application results.

DON’T apply product directly on to or into the brush.

Some makeup brands that offer conventional animal hair brushes suggest you pour product directly into the hair bundle. That product then seeps all the way down to the base of the fibre bundle where is ends up stuck, and never really touches the surface of the skin. Those companies like you to do this, because it uses up the makeup product faster and wastes it, so you have to buy more frequently.

DO pick up product with just the tips of the brush, or just dot it onto your skin first before blending.

The tips of the brush is where all the work should be done. That is what is really touching the skin, and that should be where a great brush performs all its magic. Artis Brushes have thousands of fibres, each with a tapered tip that is microscopically soft and small and uniformly applies and blends product. That’s why Artis Brushes with CosmeFibre make a little go a long way when it comes to makeup product.

DON’T grind or press the brush too hard against your skin.

Because conventional brushes are so inefficient, you may often feel you have to push that type of brush hard against the skin to get any product payoff. If a brush begins to pull or tug on your skin, you are probably pushing way too hard, and not really getting any great application result. A good tool shouldn’t be something that you have to push hard or move around using hundreds of bouncing or patting movements to get a result.

DO glide the brush gently back and forth on your skin until you get the coverage and blend you’re looking for.

When using an Artis Brush with CosmeFibre, try incorporating a lighter, more fluid and relaxed movement. That is the kind of movement that will get you the best application results. But, you may have been using conventional brushes for so long your body has created habits to compensate for the conventional brushes inefficiencies. If you feel like you’re hand or body is working too hard, put the brush down and walk away for a moment; then return to the brush, and pick it up with your non-dominant hand (if you’re right-handed, work with your left hand). Because there’s muscle memory in the hand you usually hold conventional brushes in, you may experience a lighter touch with your opposite hand. Once you get the feel for the ease of movement, you’ll be able to be more effective when you return to using an Artis brush in your dominant hand.

DON’T frequently pick up the brush from the skin in a bouncing or skipping action.

Conventional brushes use animal hair, which may be good at picking up product, but terrible at letting it go in a uniform manner. This means a lot of conventional brush users have to bounce the hairs of those brushes up and down in numerous movements in order to get the product to attach to the skin. Watch a video of someone applying product with a conventional brush, and you will begin to notice how much bouncing and patting motions they have to use just to get those brushes to perform.

DO move the CosmeFibre tips across the area you’re applying product to with continuous strokes.

Artis brushes use CosmeFibre and fibre bundle innovations which make Artis Brushes more efficient at picking up and laying down product. So you just need to place the brush on the skin and gently move it around the area you want to cover in mostly continuous strokes. Think of the smooth motions an ice skater uses as they glide across the surface of the ice. The application will happen so easily, you won’t need to do the silly bouncing or patting motions others have to
do with their conventional brushes. Remember to “Place, pull glide, push glide, shimmy”