![this is an image of a vanity room tabletop upon which is an Elite Collection Brush Holder Displyer unit with a drawer that slides out with a Brush Cleaning Pad. On the table is also a foundation product bottle and a jar of loose powder.](http://byartis.com/cdn/shop/files/BETTER-BEAUTY-EXPERIENCE-CELEBRATEYOURVANITY_{width}x.jpg?v=1613774457)
Our Story and Beliefs
We believe that your beauty experience should be beautiful in itself
![this is an image of the Elite Collection brushes aligned on a white surface in a patters that looks like waves of brushes.](http://byartis.com/cdn/shop/files/4_About_OurStory_{width}x.jpg?v=1633959658)
our story
Artis, the Latin word for "skill, method, technique," recognized that the entire category of beauty tools was based on an "artist-applies-to-the-canvas" premise—someone applying product on someone/something else. How different is the experience when the artist is the canvas? The answer is: a totally different beauty paradigm. Artis brought a disruptive perspective to the process of makeup self-application, to design and create a new category of beauty tools which enable a more intuitive, beautiful and ergonomic experience.
![this is a closeup of the fibre bundle of an Elite Oval 7 brush so the over 250,000 individual fibres that make up the fibre bundle can be displayed.](http://byartis.com/cdn/shop/files/4_About_Cosmefibre_Desktop_{width}x.jpg?v=1633959734)
The secret to that delicious finish is in our CosmeFibre®. It’s engineered to be used with cosmetics and skincare across all types of formulas - liquids, creams, and powders. Each fibre bundle is packed with 3-10 times more fibers than their closest makeup brush counterpart. The tip of each CosmeFibre® tapers down to 3 microns (which you can’t see with the naked eye) so you get the softest application and superior results.
![this is an image of several Elite Collection brushes arranged on pedestals of white foam blocks. Oval 7 Oval 4 Linear 1 and Oval 3](http://byartis.com/cdn/shop/files/TESTINGHOMEPAGE_{width}x.jpg?v=1628800787)
Brush Handle
The handle is ergonomically designed to fit more comfortable in the hand of the user. Each brush is weight-balanced, which helps enhance application and performance. The updated design of the Artis Elite Collection is produced using a proprietary new premium metal alloy that has a luxurious density, increased durability, and feels even smoother to the touch.
![this is an image of 3 Elite Rose Gold brushes, two of which are leaning upright against the back wall and the third is sittin on the flat surface. Oval 7 Oval 3 and Palm Brush Mini](http://byartis.com/cdn/shop/files/3_CollectionPage_CompareBrushesBlock_{width}x.jpg?v=1633963399)
orientation
The fibre bundle of the brush - what most people know as the brush head - is positioned on the handle to mimic the way the pad of your finger would move across your face if you were using your own fingers to apply a product. This design makes your beauty ritual more intuitive and comfortable.
![this is an image of a smiling model holding an Elite Oval 7 brush as though applying a highlight product to her cheekbone.](http://byartis.com/cdn/shop/files/4_About_ARitual_NotaRoutine_{width}x.jpg?v=1633960879)
a ritual, not a routine
Artís designs products that are both beautiful to handle and functionally superior to use, for a self-application experience that is graceful, meditative, and expressive, with remarkable results. The innovative makeup application tools deliver gentle control and efficient flawless application for a beauty experience that offers users both strength and softness.
![this is an image of two Elite Rose Gold Collection brushes laying on a rippled fabric background. Palm Brush Mini and Elite Oval 7](http://byartis.com/cdn/shop/files/HomepageHoliday_ProductHighlight_{width}x.jpg?v=1636475815)
better beauty, by design
Artis is constantly innovating and designing products that create a better beauty experience. The culture of the organization itself is inspiring, curious and collaborative, the creative aspects of work, but to our mission to offer products that create a beautiful experience.
"The best makeup brushes on the planet."
![](http://byartis.com/cdn/shop/files/ELLE-logo-small_{width}x.jpg?v=1644442706)
"Changed my foundation-blending game."
![](http://byartis.com/cdn/shop/files/Allure_logo-small_{width}x.jpg?v=1644442934)