Photo by Dg fotografo

Whether it’s regularly donating to environmental causes, taking steps to provide less wasteful packaging, or using sustainable ingredients, in recent years the beauty industry has made great strides in reducing its environmental impact. While we still have a long way to go, many brands are committing to making better choices when it comes to sustainability.

In honor of Earth Day, here are some eco-conscious brands and brands that are giving back to environmental causes to help you find greener options for beauty purchases:

Aether Beauty


Aether Beauty’s eyeshadow palettes are sustainably packaged. With the removal of eyeshadow pans and elastic, the paper palettes are fully recyclable and zero-waste. The brand also uses natural and non-toxic sustainable ingredients.

By using only botanically-based, 100% vegetarian ingredients, Alba Botanica consistently "does beautiful" by reducing its environmental footprint whenever possible.

Ama Sea Beauty is a clean skincare line with ethically sourced ingredients and eco-friendly practices. This highly sustainable brand features wild-grown, nutrient-rich California seaweed in their products, hand-harvested by founder and formulator Antoinette Marquez. Learn more about Ama Sea Beauty in our Sustainable Spotlight.


Makeup sponges and brushes that easily deteriorate are bad for the environment, which is why Artis, the one-of-its-kind brush line, is the perfect solution to combating wastefulness in your makeup routine. Incredibly long lasting, Artis brushes are durable and cut down on waste even more when using their Brush Cleansing Foam and Brush Cleaning Pad in lieu of disposable wipes.