The 20 Best New Beauty Products of February 2023, According to Marie Claire Editors

Get your wallet ready.

best february beauty launches including Kosa glow, Lancer serum, and more
(Image credit: Future)

Happy February—love is in the air, Valentine’s Day is upon us, and indulgence is of the essence. Take yourself out to a nice dinner. Eat the chocolate. And, most importantly, give your self-care routine some TLC. Want to splurge on an at-home facial? ReVive’s new Triple Acid Peel will change your life. Is the bath your happy place? Up the ante with *chef’s kiss* hair care and set the scene with Homecourt’s rose-scented Room Deodorant. Need a makeup refresh? Charlotte Tilbury, Chantecaille, and Caliray have you covered. 

The month is short and the new beauty launches are many, so live it up, treat yourself, and buy that lipstick. If you need help deciding what’s worth your money, scroll ahead. Marie Claire editors have spent the month swatching and spritzing to whittle down the surplus of new beauty launches to the best out there. From adorable lip balms that will change your life to moisturizers that are bound to become staples, here’s the creme de la creme of makeup, skincare, haircare, and fragrance to hit shelves in February. To look back at our past favorites, check out the best new launches from January.

The Best New February Beauty Launches

Beauty Editor

Samantha Holender is the Beauty Editor at Marie Claire, where she reports on the best new launches, dives into the science behind skincare, and keeps up with the latest trends in the beauty space. She has previously written for Us Weekly, Popsugar,,, and Philadelphia Wedding. Follow her on Instagram @samholender.